Packaging & Product Design as Foundation to Innovation Design & Product Experience
Peter Chamberlain from UC and Yash Dhuru from P&G will talk about how the role of a designer is changing in the industry with innovation designers now contributing and bringing value to R&D through innovation design, to solve for sustainability or big unmet consumer needs. They will highlight some of the pilot programs that they tried, providing updates on the successful ongoing relationship between the University of Cincinnati, DAAP and Procter and Gamble. Peter will show how this has accelerated his recent research in design for persons with disabilities through universal design.
Speaker Bio: Peter Chamberlain is an Associate Professor of Industrial Design at UC. He holds a Master of Fine Arts degree from the University of Cincinnati, and a Master of Design degree from Chiba University in Japan. He has worked in the rapid prototyping industry and for companies in transportation-related manufacturing technology in both Japan and the U.S. His research focus is on issues of person-to-packaginginteractions across categories and cultures. His continued international teaching and learning experiences in Japan have been formative in developing a body of research that considers the unique role that culture plays in the appreciation of everyday products and experiences. He teaches courses ranging from foundation studios to graduate design seminars, and has worked extensively with corporate partners, guiding interdisciplinary student teams as they tackle complex and crosscutting packaging design problems.
Speaker Bio: Yashodhan Dhuru is a Senior Design Director in 1TPT, Corporate Function R&D at P&G. He has a Master’s degree in Design from University of Cincinnati School of Design, Architecture, Art & Planning. He worked as a design consultant at LPK for 16 years designing products, packaging and user experiences, and developed innovation pipelines and strategies for many companies, where he experienced the varied role an industrial designer plays. He joined P&G eight years ago with a focus on technology platform innovation. For the last two years, he has led the 1TPT design studio and his work has focused on innovation opportunities in sustainability while delivering irresistible product superiority.
Gowtham Atluri and Kelly Anderson are our guest speakers for the first collaborative lecture series between P&G and UC.
Speaker Bio: Gowtham Atluri is an associate professor of Computer Science at the University of Cincinnati. He has a M. Tech in Computer Science from the Indian Institute of Technology, Roorkee, and a Ph.D. in Data Mining and Computer Science from the University of Minnesota – Twin Cities. He directs the spatio-temporal data science lab at UC. Gowtham’s lab has expertise in developing computational techniques to extract insights from large spatio-temporal datasets that are increasingly studied in Earth sciences, transportation, and neuroscience.
Abstract: Gowtham’s talk will highlight some of the contributions from his spatio-temporal data science lab using modeling of large complex datasets in biomedicine and neuroscience. These contributions include novel techniques for effectively ‘fingerprinting’ using brain images and extraction of latent signal in biomedical datasets.
Speaker Bio: Kelly Anderson is the Director in Corporate R&D Data & Modeling Sciences at Proctor & Gamble. He has a B.S. in Polymer Science from the University of Southern Mississippi and a Ph.D. in Materials Science with a background in scientific computing from the University of Cambridge. His department develops, applies, and deploys emerging AI capabilities to transform R&D work processes and deliver technically superior consumer products and experiences.
Abstract: Kelly’s talk will highlight his journey in partnership with UC since the late ‘00s and share his aspirations for the P&G Digital Accelerator at UC. For 15 years, P&G has been partnering closely with UC CEAS to translate “Next” to “Now,” as we co-create and deliver innovations leveraging expert computational engineering and science in service of creating superior consumer packaged goods.
March 22, 2023
As UC and P&G build on their partnership, they have renamed and celebrated the P&G Digital Accelerator @ The University of Cincinnati.
October 12, 2017
The University of Cincinnati held a ribbon-cutting ceremony to mark the opening of the UC Simulation Center at the 1819 Innovation Hub last week.
July 29, 2013
A case study report on the UC Simulation Center was selected by the National Academies as one out of 10 university-industry demonstration partnership projects to be featured in a showcase.
November 7, 2012
Teik C. Lim, interim dean of UC's College of Engineering and Applied Science, upon receiving the 2012 P&G Connect+Develop Public/Private Partnership Award from Bob McDonald, chairman, president and CEO of P&G, announced a new 5 plus 5 over 5 partnership which includes a grant from P&G totaling $5 million over 5 years.
December 9, 2008
New UC Simulation Center provides real design solutions through a virtual world, in which simulated failure creates real-world success.
2018